"Paloma", meaning dove in Spanish, is a cultural symbol that embodies nature, art, and tradition.
The brand was inspired by the grandmother of the fashion designer, who dreamt of becoming a designer herself but never had the opportunity. The branding strikes a balance between classic and modern, expressing women's freedom to pursue their dreams without societal limitations.
The branding project was developed when the brand had only four designs, yet the strategy accounted for its long-term vision: a highly versatile range of cuts and an inclusive variety of sizes.

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Outdoor photoshoot by Shalev Ariel